Our Story
At Intent, we believe life is made up of moments that matter. The choices we make shape those moments, and over time, they define the way we live. Intent began during a period of struggle, when stress and uncertainty made it feel like I was simply moving through life without direction. I felt disconnected, as if I was living a story written by someone else. Each day seemed heavier than the last, and time felt like it was slipping away too quickly. It was then that I realized I needed to make a change and take back control.
In searching for balance, I found mindfulness. Simple practices like meditation and tea rituals helped me slow down, breathe, and create a small but meaningful space for calm in the middle of daily chaos. These practices were not about escaping life, but about learning to live it more fully—paying attention to the present moment and appreciating it. What started as a personal path to clarity and peace grew into something more: a passion to share this practice with others.
That passion is what gave life to Intent. Our mission is to inspire people to live with greater awareness—one sip at a time. Each cup of tea we share is an invitation to pause, reflect, and bring intention into everyday life. Whether you are starting your morning, taking a break at work, or winding down at night, tea becomes a reminder that you have the power to shape your experience.
To bring this vision to life, we partnered directly with growers in China, where tea traditions go back centuries. We carefully chose three varieties for our first collection—black, green, and oolong—each offering its own flavor, benefits, and sense of balance.
Premium Black (Yunnan Black Tea): Harvested in the mountains of Yunnan, this tea is rich, malty, and bold. It offers a grounding experience, giving energy and focus when you need it most. Known for supporting heart health and mental clarity, it’s the perfect way to begin the day with strength and purpose.
Dragon Well (Long Jing Green Tea): Sourced from Hangzhou, this green tea is one of China’s most treasured varieties. With its fresh, smooth taste and gentle sweetness, it brings a sense of calm focus. Green tea has long been valued for its detoxifying qualities and ability to promote relaxation while keeping the mind clear. It’s a quiet reminder to pause and restore balance.
Elegant Oolong (Tie Guan Yin): From the Fujian region, this oolong represents both strength and grace. With a floral aroma and smooth body, it sits perfectly between black and green tea. Oolong is rich in antioxidants, helps digestion, and supports healthy metabolism. It’s the ideal choice for a mindful break or a moment of calm in a busy day.
Our guiding phrase, “Purpose in Every Pour,” reflects what we stand for. Tea is not only about taste—it’s about ritual, awareness, and intention. When you drink tea, you’re not just sipping a beverage; you’re giving yourself time to slow down, connect, and be present.
We also value sustainability as much as mindfulness. Every tea in our collection is packaged in eco-friendly containers designed to be reused, reducing waste and encouraging conscious living. When you choose Intent, you are not only caring for yourself, but also contributing to the care of the planet.
At Intent, our story is about more than tea—it’s about creating meaningful moments and living with intention. We invite you to join us on this journey. With each cup, may you find calm, focus, and a deeper connection to the present.